Wednesday, January 11, 2012

Martha Stewart Show Axed

Martha Stewart, Hallmark Channel, Martha Stewart Living Omnimedia, Martha, Lucinda Scala Quinn, Oprah Winfrey, Stewart, Oprah Winfrey Show

Martha Stewart daytime show got axe from Hallmark Channel. The Martha Stewart Show is set to stop production this spring after disappointing ratings weren't worth the steep cost the show needs to maintain daily live shows.

Sources said that once Stewart's Martha Stewart Living Omnimedia was informed of the cancellation, they started to plan a copious send off finale show similar to Oprah Winfrey's after 25 years of the Oprah Winfrey Show.

Stewart's entire programming block, which includes Emeril's Table, Mad Hungry with Lucinda Scala Quinn, and Martha Bakes, is said to be running through September, but any show that surpasses the month of April will be a repeat. The Martha Stewart Show's average audience was only around 200,000 viewers. Lisa Gersh, president of MSLO, hinted that the costs were getting too high at an investor conference last month.

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